OK right now we know content is king. As well as since our company is creating our very own blogs, (remember blogs is short slang for Websites – which can be what all their “formal and official” identity is), almost all of our facts is going to be “unique” and “Original”. Yet regularly, since people are only our, and since all of us simply cannot “create” more and more details, we will certainly copy info from other web sites. That is nice. There is no problem with that, UNLESS OF COURSE, you decide that “copying” and/or “linking” is simply better and forego writing nearly anything.
Now let me make this very clear. If you are offering a service to the people, where most of your business is usually to offer away links to other places exactly where people will get information, in other words you are a database where people come to get links, because you already did all the groundwork – that may be fine. Because what you will loose in content, you will makeup in “eyeballs” and “hits”. Remember the end result of good search engine listings is just that. MORE STRIKES – MORE EYEBALLS — MORE PERSONS VISITING. And content can be not the only parameter an Search Engine examines. Not with a long taken.
This is certainly a critical point to keep in mind. All we can talk about, every single method, right from content to email to lists to whatever, has but one goal in mind. To consistently and constantly enhance and build your web site “hits”. To make certain you have a great ever-growing “fan” club “motivated” because of the provider you are offering, to come back. So please differentiate between the end goal and the methods. Articles (discussed in our first article) is a method towards the goal of getting classified by a good location on a search engine, and the target is to contain people work with and come to your web page or blog page, and generate a “buzz” about it. (We can talk about that much later in our series. )
Let us get back to content for that moment. Here we are discussing something that each and every one writers learn about and are knowledgeable about. Text, thoughts, phrases. Basic, unique textual content.
So in order to continue on our fairly reasonable path, we will now concentrate on the “text” and what has to be in it. Which in turn brings us towards the subject of “keywords”. Ahead of explaining just what these are and either the importance or total invalidity and worthlessness these days, (and this is up for debate) let us define keywords more thoroughly.
If you have a site selling mane beauty assists, you will want to promote your material writing content around whatever you are selling. Definitely if you compose something about the between different types of dishwashers, this is not going to relate to the “subject matter” and articles of your web page. So you will certainly write content articles around nice hair supplies. You are going to write articles on good hair care, for you to dye nice hair, how to get reduce split-ends, when to hair shampoo etc . and so forth
Our magic hair internet site is called “Hair Is Not Forever”. Nevertheless this is each of our site for the moment and we will preserve it as we go along. hairisnotforever has a blog. This tinchonloc.net blog all of us will call “SilkyFairHair” and we will put it, with regard to our model in under the name of the proprietor who might be aptly named Mr. Neither Hair. So now we have the following:
1 . Web-site – Mane Forever @ 2 . Weblog – SilkyFairHair @ (this URL is certainly fictional)
These names Are crucial and so are the URL’s. (URL stands for General Resource Locater). So keep them in mind even as go along through these articles particularly if I find the article at the importance of discovering the right name.
Consequently Mr. Neither Hair and his wife, Mrs. Purple Your hair work together. They will create the internet site, get all the necessary products to sell anything on it, create a couple of articles or blog posts about frizzy hair and settle-back and wait for a people to come beating their “virtual” door down. Very well as we say in Hebrew, “Boker Tov” (which virtually means “Good Morning”), or as you state in English language, “Knock. Topple. Good Morning! Anyone Home? ”
Okay the head of hair couple know about keywords. And so they produce articles by which EVERY word has the word hair in it (or balding). Nonetheless hair is the name of the game. They make sure their content material is original, and once they have written two HTML webpages of locks articles, smartly placed by way of a cousin the graphic specialit (who is definitely bald) about the advertisements for hair companies now they think they are completed!
Woah! Not really by a VERY LONG SHOT! And here is where it gets depressing to get the uninitiated and non-dedicated people.
Let us deal with the “keyword” concern. Keywords are like indices or perhaps if you wish, types. A keyword is something which the search engine look for and validate (in our day), to use as one of the parameters in respect of how to list your site.
The keywords all of us refer to happen to be in two distinct and totally different locations. The initially in the site header of your site. about what is known as the section pertaining to “meta” tags. We definitely will deal with meta tags in a completely different article, on the other hand let us just say these are generally the keywords most internet search engine look for (with their “bots”) when visiting your web site. An example meta tag pertaining to keywords upon our site may seem like this:
Again within our article(s) upon meta tags we will talk about these keywords, and meta tags, but for today take it as a presented these are some of the keywords that is in the destinazione tag.
If the Search Engine technology first became popular and meta tags were integrated, the keywords tag was critical. Search engines like yahoo looked at the keywords inside the meta point and supposed that was what the internet site was about and listed the internet site under all those keywords. It was caught to immediately, and humans becoming the handy devils they are really, began directory site keywords that had nothing to do with their sites in order to drive traffic to the site. (Remember – the end result is the oh-so-important one: Traffic & Eyeballs)
So porno sites specifically, adopting this as yet some other “fool the engine” technique, would set keywords just like “hair”, “technology” etc . within their meta tags, and provide the site a great innocuous name and bam !, more traffic.
Hence in the never-ending battle Search engines like google caught in, and did a few points. They deprecated the importance of your keywords in the meta tags as per to their algorithms, UNLESS the information on the site truly did match the keywords. Of course , this did not include enough mainly because porn sites will set “real” articles around their very own stuff. I will give you a SERIOUS example that i find funny, but it is very serious.
In one of my personal posts in the blog, you will find my biography which is picked up by search engines. The other day I just received a message from an oldtime flame of mine declaring “I freaked out. I actually googled you, under Allen Gross Writer, and you are linked with a site about tushy’s! inches So I choose and Google it, and sure enough in like the fifthly position is: “Ted Gross’s Unofficial Biography – The actual Version by Tushy” last but not least I click and obtain led to some other site (no url here as I do not want to publicize that site with respect to obvious reasons) and I arrive to a porn site which ripped off, of all the content for the internet, MY PERSONAL profile to set around their porn advertising. UGH! However, you see that is definitely how crafting people are!
(Here we are not going to talk about “splogs” – which means “spam blogs” yet. Nevertheless keep it in mind. )
Okay so what now happens — not theoretically but in practice.
Two situations: 1 . You may have keywords in the meta draw (and you need to have them! ) The little Search Engine “bot” (that is a computer program whose job it is to travel around around the Internet, never naps and never feeds on and gets into all those porn sites also!, and sees information on MOST sites hence the information could be categorized), comes to our site of hairisnotforever and flows the keywords on the site. Then this little android makes a overview of the website. Then the algorithms take over and match the keywords inside the meta tags for the text and stuff in your site. (Remember Search Engines have a tendency “see”, they may be NOT aesthetic (males will be visually focused not Search engines like yahoo! ) so graphics are generally not taken into account unless you use the altbier tag. ) The methods get more plus more sophisticated in the future and they search for content, keywords, phrases and so forth (Remember primary content! )
2 . You may have no keywords in your coto tag hence the engine only looks at your content.
So the happy couple figures ok lets put the word scalp say, atlanta divorce attorneys sentence at least 3 times. NO! No longer do that. Overuse of a key word is a red-flag to a Search Engine and you will be penalized for it! It ought to be used and used frequently, but NOT over-used.
Now at the time you Google for the purpose of hair items using the word “balding”, the Search Engine has the key word, and based on a million guidelines decides what position for that specific keyword, hairisnotforever will have, and rss feeds it out.
Therefore our few figures what the hell. We all will also sell off mascara, and put in a picture advert plus the word wimpernbetonung in their keywords, without having any content for this. Well then will be listed since the last within the last with the last for anybody looking for “mascara”. So just for this lesson the formula is certainly:
“Content+Keywords inside the content+Keywords in Meta indicate. ”